A Fresh Start (And Where This Is Heading)

For a while now, I’ve been trying to work out where the written side of this channel fits.

The videos have found their rhythm.

Pubs, pints, places —
and the quiet changes happening around them.

But the writing?

That’s been less clear.

I tried Substack.
I experimented with newsletters.
And while it works brilliantly for some people…

It never quite felt like the right fit here.

Because this channel was never really about publishing on a schedule.

It’s about observing what’s changing —
and talking about it when there’s something worth saying.

So this is a bit of a reset.

I’m moving the written side of WandoJames back here.

Not as a newsletter.
Not as something separate.

But as an extension of the videos.

What this will be

Going forward, posts here will do a few simple things:

• Add context to videos
• Expand on ideas that don’t quite fit on camera
• Share the occasional observation from behind the bar

Nothing forced.
Nothing over-produced.

Just a written layer to what’s already happening on the channel.

What it won’t be

This won’t be a weekly newsletter.

There won’t be a fixed schedule.

And I’m not trying to turn this into a subscription or paid platform.

Why this makes more sense

Most of what I talk about is searchable.

• Why pubs feel different
• What’s happening to micropubs
• Why the price of a pint keeps rising

These are things people look for over time —
not just something to land in an inbox once and disappear.

So this feels like the right place for it.

Where to start

If you’re new here, I’d suggest starting with the video below.

It’s probably the clearest example of what this channel is about.

Thanks for watching, reading, and following along.

Let’s see where this goes.

— James